IAB Europe is the leading association for the digital marketing and advertising ecosystem in Europe. With a strong membership of national IABs and media, technology, and marketing companies, their mission is to drive political representation and foster industry collaboration. They achieve this by delivering frameworks, standards, and industry programs that enable business to thrive in the European market.

Their focus is on policy, regulation, and advocacy, with a key emphasis on European digital policy and privacy and data protection. They provide services such as digital advertising trust and transparency, research, definitions, and best practices, as well as guidance on post third-party cookie strategies. IAB Europe also offers training and organizes various industry events like the Interact Awards and the Digital Bootcamp.

The dedicated team at IAB Europe, led by CEO Townsend Feehan, Chief Marketing Officer Helen Mussard, and Marketing & Insights Director Marie-Clare Puffett, work tirelessly to promote industry collaboration and advance the digital marketing and advertising industry in Europe