IAB Sverige

IAB Sweden is an independent, transparent, nonprofit membership organisation bringing together stakeholders in Sweden’s digital marketing and communications industry. As part of the wider Interactive Advertising Bureau network, it draws on recommendations from IAB Europe and IAB Tech Lab in the United States, applying a global perspective to the development of standards, guidelines and practical tools. Its work aims to make online marketing more consistent, scalable and straightforward for everyone involved.

The organisation covers a broad range of areas, including programmatic advertising, retail media, influencer marketing, online video, podcasts, affiliate marketing, data, digital out-of-home and marketing policy. It supports the industry through reports, guides, research, a glossary and member legal guidance on topics such as advertising law, contracts and data protection. IAB Sweden also offers professional courses on subjects including influencer marketing, retail media and programmatic advertising. Its events, seminars and awards create opportunities for learning and industry connection. Through membership, education and shared standards, IAB Sweden works to build knowledge and strengthen the development of digital marketing in Sweden.