IAB Tech Lab
@iabtechlab.org
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.
IAB Tech Lab's Company Logos
IAB Tech Lab's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#EA361C
Pomegranate
234, 54, 28
8, 83, 51
0, 77, 88, 8
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#32373C
Outer Space
50, 55, 60
210, 9, 22
17, 8, 0, 76
About IAB Tech Lab
The IAB Technology Laboratory (Tech Lab) is a non-profit organization established in 2014, dedicated to developing foundational technology and standards for the digital media ecosystem. With a global member community including digital publishers, ad technology firms, agencies, marketers, and more, IAB Tech Lab focuses on solutions for brand safety, ad fraud, identity, data privacy, ad experiences, and programmatic effectiveness. Their work includes creating industry standards like the OpenRTB bidding protocol, ads.
txt anti-fraud specification, VAST video specification, and the DigiTrust identity service. Members have access to tools like the Ads. Txt Crawler and the Open Measurement SDK.
For those interested in joining or learning more, visit their website at https://iabtechlab. com. Stay informed about the latest news, events, and standards by subscribing to their newsletter
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Computers Electronics and Technology
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