Co-founded by John Gibson, a former video game journalist, and Amanda White, a prominent Hollywood producer, iam8bit has become renowned for its unique offerings that transcend traditional gaming products. In February 2017, the brand expanded to Japan through a partnership with Yuuma Corporation, launching the iam8bit Japan store. As of August 2023, it has rebranded as iam8bit Japan & Asia, further extending its reach in the region.

The store offers a wide range of products, including vinyl soundtracks, apparel, collectibles, and exclusive game-related art. With a focus on celebrating both gaming culture and the artistry behind it, iam8bit Japan & Asia provides a unique shopping experience for fans and collectors alike, showcasing beloved titles through limited editions and exclusive releases