Unclaimed brand
I AM BECOMING - Always evolving to become the best version of ourselves. More than just a clothing company, it's a lifestyle.
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Hex Code
Color name
RGB
HSL
CMYK
#D54D4D
Valencia
213, 77, 77
0, 62, 57
0, 64, 64, 16
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
I AM BECOMING (IAB) is a dynamic athletic apparel brand founded by Tom Patterson in Sacramento, California, in 2013. With a mission driven by personal growth and empowerment, IAB has evolved from a small operation of handmade t-shirts to one of the fastest-growing e-commerce platforms in the athletic apparel industry. The brand focuses on inspiring individuals to reach their potential through high-quality, technical apparel designed for various activities, including yoga, cross-training, mixed martial arts, running, and cycling.
At IAB, the ethos is clear: "Don’t wish it was easier, wish you were better." This mantra reflects their commitment to fostering a community that values hard work, resilience, and positive mindset. Their innovative products, which include items like no-ride shorts and high-waisted leggings, are battle-tested by elite athletes, ensuring performance and comfort. IAB not only sells clothing but promotes a lifestyle of continuous improvement, encouraging customers to embrace both their successes and setbacks. Join I A B | M F G on the journey to becoming your best self.
How do I download the IAB logo?
The IAB logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are IAB's brand colors?
The IAB color palette uses the hex codes #D54D4D, #FFFFFF and #333333.
The IAB name, logos and brand assets are trademarks of IAB and its affiliates. Brandfetch isn't affiliated with or endorsed by IAB. Their use is subject to IAB's brand guidelines.
