Unclaimed brand
Business news, insights, and data on the companies, people, and trends shaping Madison and Wisconsin’s Capital Region.
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Hex Code
Color name
RGB
HSL
CMYK
#0073AE
Deep Cerulean
0, 115, 174
200, 100, 34
100, 34, 0, 32
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
In Business Madison is a business news and information publication covering the companies, people, and trends shaping Madison and Wisconsin’s Capital Region. Its reporting spans a wide range of industries, including finance, agriculture, education, healthcare, manufacturing, real estate, technology, tourism, and small business. Readers can find local news, commentary, executive interviews, profiles, photo galleries, and business data, including ranked company lists across sectors such as banking, commercial real estate, healthcare, and professional services.
The publication also connects the regional business community through events such as the Healthcare Summit, Business of the Year, and Real Estate & Construction Symposium. Its publications and resources include the In Business Madison editions, Book of Lists, Guide to Giving, and Insight on Business for Northeast Wisconsin. Businesses and readers can submit news tips, press releases, and directory information, while organizations can explore advertising and sponsored content opportunities. In Business Madison also offers email newsletters and subscription services, providing ongoing access to regional business coverage, insights, and resources.
Company type
Privately Held
Year founded
1978
Company size
11-50 employees
Madison business news
Wisconsin regional business journalism
Executive networking events
Local economic data and benchmarking
Business-to-business print publishing
How do I download the In Business Madison logo?
What does In Business Madison's branding look like?
The In Business Madison masthead is a black, high-contrast serif wordmark with a Capitol-building illustration integrated at its left, paired with the small uppercase descriptor “WISCONSIN’S CAPITAL REGION.” Its visual system combines restrained black type and white space with blue and green accents, compact editorial typography, straightforward story grids, documentary photography, and a print-magazine sensibility.
What are In Business Madison's brand colors?
The In Business Madison color palette uses the hex codes #0073AE, #FFFFFF and #000000.
The In Business Madison name, logos and brand assets are trademarks of In Business Madison and its affiliates. Brandfetch isn't affiliated with or endorsed by In Business Madison. Their use is subject to In Business Madison's brand guidelines.
