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Hex Code
Color name
RGB
HSL
CMYK
#1003A3
Ultramarine
16, 3, 163
245, 96, 33
90, 98, 0, 36
#F3DDAE
Wheat
243, 221, 174
41, 74, 82
0, 9, 28, 5
#B50314
Guardsman Red
181, 3, 20
354, 97, 36
0, 98, 89, 29
Not Butter is a beloved brand that has been revolutionizing the world of spreads since 1981. Their flagship product, I Can't Believe It's Not Butter! Original, hit store shelves and became an instant sensation. Offering a delectable taste and texture that rivals real butter, it was hailed as the best thing to happen in the eighties.
Over the years, Not Butter has continued to innovate and expand their product line. They introduced the convenient spray form, allowing you to easily add a touch of non-buttery goodness to your meals. They even ventured into the vegan market, creating a plant-based version of their iconic spread.
Not content with just spreads, Not Butter also offers Baking Sticks, perfect for all your baking needs. Whether you're making cookies, cakes, or pastries, these sticks deliver the same rich and creamy flavor. Their commitment to quality earned them the certification of being Heart Healthy by the American Heart Association.
This recognition further solidifies Not Butter's dedication to providing nutritious options for their consumers. In 2022, they took their brand to new heights by launching The Butter Compartment, a mouthwatering streaming series available exclusively on Notflix. With Not Butter, it's not just about spreads – it's a whole experience that's better than butter
Brand industry
Food and Drink
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Vegetable-oil buttery spreads
Reduced-saturated-fat butter alternatives
Butter-flavored cooking sprays
Salted spread sticks for baking
Nutrient-fortified spreads
How do I download the Not Butter logo?
The Not Butter logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What does Not Butter's branding look like?
The logo is a flowing, italic blue script wordmark with the emphatic “Butter!” lettering, set against a bright yellow swoosh that suggests a pat of butter. Its visual system pairs condensed, high-impact display lettering with softer script accents, vivid royal blue and yellow over warm cream backgrounds, and glossy food photography and product imagery arranged in bold, theatrical compositions.
What are Not Butter's brand colors?
The Not Butter color palette uses the hex codes #1003A3, #F3DDAE and #B50314.
The Not Butter name, logos and brand assets are trademarks of Not Butter and its affiliates. Brandfetch isn't affiliated with or endorsed by Not Butter. Their use is subject to Not Butter's brand guidelines.
