Cvent

Cvent is an event technology company that provides tools for planning, running, and measuring events, alongside solutions that help hospitality organizations win group business. Its iCapture product is trade show lead capture software designed to help teams turn booth conversations into useful sales opportunities. Reps can capture leads by scanning badges, photographing business cards, or entering details manually, using their own phone or tablet without extra hardware. The app supports consistent lead qualification and can work offline, with records syncing when connectivity returns.

iCapture can enrich lead records through configurable data sources, including ZoomInfo and Apollo, and mark AI-predicted email suggestions clearly. Teams can route leads to Salesforce, HubSpot, Marketo, Eloqua, and other systems, trigger timely follow-up, and book meetings through Calendly or HubSpot. Its reporting connects event activity with shows, reps, meetings, pipeline, and revenue, helping organizations evaluate performance and plan future investments. Cvent also offers related event solutions, including registration, attendee engagement, event apps, and trade show meeting tools.