ICE Creates Ltd

ICE Creates is a UK behaviour-change agency that helps people, communities and organisations improve health, wellbeing and performance. Since 1999, the company has combined human-centred design, behavioural science, research and creative delivery to address complex challenges and create lasting, measurable change. Its work spans public services, health and care, local authorities, public health teams and community organisations.

ICE Creates offers lifestyle improvement and wellbeing services for individuals, workplaces and communities, alongside behavioural insight, research and design to understand motivations and barriers. The agency also develops social marketing and engagement campaigns, supports leadership and organisational development, and helps partners improve culture, collaboration and service delivery. Its end-to-end solutions range from pilot programmes and community research to public health improvement, system transformation and organisational change.

Services include training and capability-building, such as team upskilling, continuing professional development, coaching and supervision. The company also designs and delivers user-centred digital health platforms and apps, including tools for smoking cessation and healthy lifestyles.