The Iceland Tourism Cluster, known as Íslenski Ferðaklasinn, is a collaborative project driven by various companies in the Icelandic tourism industry. Its main purpose is to enhance the competitiveness and value creation of Icelandic tourism. With a focus on innovation, entrepreneurship, and cooperation, Íslenski Ferðaklasinn offers a range of products and services to support and develop the tourism sector.

One of their initiatives is the Ratsjáin Startup Tourism project, a tool designed to assist tourism managers and related industries in increasing their innovation potential and accelerating essential processes. Led by Íslenski Ferðaklasinn in collaboration with RATA and the Association of Municipalities in Iceland, Ratsjáin aims to launch in the autumn of 2023 and will address key challenges faced by businesses today. Another important project is the Responsible Tourism campaign, which encourages tourism-related companies to adopt clear and simple measures to ensure responsible tourism.

The goal is to make Iceland an attractive destination for travelers while promoting sustainability for future generations. The campaign focuses on respecting nature, ensuring guest safety and satisfaction, valuing the rights of employees, and making positive contributions to local communities. By fostering cooperation and encouraging innovation, Íslenski Ferðaklasinn plays a vital role in driving the growth and success of Icelandic tourism