Lazada

**Lazada Group** is a pioneering eCommerce platform established in 2012, prominently positioned as Southeast Asia’s leading online shopping destination. Operating across six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—Lazada connects a diverse market through robust technology, logistics, and payment solutions. Backed by Alibaba Group since 2016, Lazada is renowned for its extensive offerings, featuring a wide array of local and international brands.

At the heart of Lazada's services are its **LazMall** and **Marketplace**. LazMall, launched in 2018, is Southeast Asia's largest virtual mall, showcasing over 32,000 brands with guarantees of product authenticity, swift delivery, and a hassle-free return policy. The Lazada Marketplace, initiated in 2013, empowers retailers by providing them access to millions of customers, along with essential tools for secure transactions and customer support across 18 product categories.

By embracing innovative technology and expanding cross-border initiatives, Lazada aims to continually enhance the shopping experience for its growing customer base, targeting 300 million users by 2030.