Ice Time is an online hockey equipment and apparel retailer based in Narva, Estonia. The store serves players and goaltenders across age and skill levels, with products organized into senior, intermediate, junior, and youth ranges. Its player selection includes skates, sticks, protective gear, helmets, gloves, pants, base layers, bags, and essential accessories.

Goaltenders can shop for leg pads, skates, catching gloves, blockers, masks, chest and arm protection, pants, sticks, bags, and related accessories. Ice Time also offers street hockey equipment, practice and training items, pucks, goals, skate care products, and apparel such as hoodies, jackets, shirts, shorts, caps, socks, and team practice jerseys. Fans can browse licensed-style game jerseys, clothing, and souvenirs in the FanZone section.

The catalogue features products from brands including Bauer, CCM, True, and Warrior, alongside other brands. Customers can explore new products, popular items, and sale sections for player equipment, goalie gear, and apparel. The website provides delivery information, secure payment details, order tracking, and customer support by phone and email