Unclaimed brand
Help us do good: 10% of proceeds go to shelters and rescues! See Olive’s faves from her TikToks while shopping the i chose u store for pet clothing, backpacks, beds, and teepees.
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Hex Code
Color name
RGB
HSL
CMYK
#3A3A3A
Mine Shaft
58, 58, 58
0, 0, 23
0, 0, 0, 77
#B3B3B3
Nobel
179, 179, 179
0, 0, 70
0, 0, 0, 30
Founded in memory of Cali, the family’s Maltese, the brand shares the story of welcoming Olive, a French Bulldog, into its home and encourages thoughtful choices when adding a pet to the family. Its mission is to provide resources and support for people seeking a “furrever” home for a new pup, while recognizing the work of shelters, rescues, and responsible breeders.
The online store offers pet clothing and accessories, including backpacks, beds, and teepees, alongside items such as the “oh no” sticker. Customers can also explore Olive’s favorite products and find information about adoption and responsible breeders. The brand emphasizes giving back: 10% of proceeds from its online store go directly to shelters and pet rescues. Through its products, adoption resources, and personal story, i chose u aims to celebrate pets and support organizations helping animals find homes.
Brand industry
Pets and Animals
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