ICON is a brand that specializes in partnering with original restaurant concepts that have withstood the test of time. They believe that food and beverage icons are a precious asset that should be preserved and grown without compromising their integrity. These bona fide icons serve as the foundation of the food and beverage industry and ICON itself.

ICON strives to achieve its vision by establishing unique partnerships with icons that meet three essential brand criteria: a best-in-class reputation, a long-standing presence in the industry, and a distinctive name that defines it. By carefully developing ICONcepts with their partners, they aim to build upon and extend the original icon brands, rather than simply replicating them. Located in Chicago, ICON focuses on one brand at a time, one meal at a time, to ensure a laser focus on quality and excellence.

With their dedication to preserving and enhancing original icon brands, ICON is a leader in the food and beverage industry