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Formerly known as Bean Bag Bazaar, icon is a British-designed home comfort brand specialising in bean bags and relaxed, versatile furnishings. Its collection includes seating for adults and children, indoor and outdoor bean bags, gaming and giant styles, bean bag sofas, and replacement fillings. Shoppers can choose from shapes such as chairs, loungers, highbacks and round designs, with options arranged for different rooms, including living spaces, bedrooms, student homes and nurseries.

The range also features footstools and pouffes, floor cushions, indoor and outdoor cushions, and throws. Fabrics include cord, velvet, faux fur, water-resistant materials, bouclé, chenille and faux leather, with styles spanning everyday comfort to more polished accent seating. The brand presents its products as cosy and supportive, with bean bags supplied filled and construction details including double stitching and double zips. It also offers corporate and event bean bags, alongside customer support and a quality guarantee. Shopping benefits listed include free next-day delivery on qualifying orders and free returns.