IDEA Campaign | Baku is a brand that focuses on promoting environmental awareness and action in Azerbaijan. As a country with natural oil and gas reserves and located in an environmentally challenging region, Azerbaijan recognizes the importance of addressing ecological issues. In 2010, Azerbaijan declared the Year of Ecology and since then, the country has been actively reshuffling and refocusing on environmentally-friendly industries and businesses.

IDEA Campaign | Baku was established in 2011 by Leyla Aliyeva, the Vice-President of the Heydar Aliyev Foundation. The campaign aims to raise public awareness of environmental issues, collaborate with youth, and provide education in the field of environmental problems. They have successfully carried out various projects, such as tree planting activities and an international photo contest called Children's Eyes on Earth.

IDEA Campaign | Baku also serves as a network for young environmentalists globally, organizing conferences and meetings with international experts. Their mission is to create a community of young individuals who share a passion for the environment, providing information, inspiration, and practical calls for environmental actions. With a focus on empowering each member of the community, IDEA Campaign | Baku strives to make environmental awareness and action an integral part of family, community, and national life