The brand promotes awareness about the significant risks associated with home births, urging expectant mothers to prioritize safety and informed decision-making. Healthcare experts emphasize that home delivery should be considered only for low-risk pregnancies and conducted with the support of skilled midwives. Given the increasing complexity of pregnancy cases globally, the brand advocates for clear advisories that outline the dangers involved, especially after tragic incidents highlighting deficiencies in care during home births.

Addressing the uneven availability of quality home birth services, the brand supports the establishment of standards that ensure qualified caregivers are present for these deliveries, particularly in high-risk situations. It acknowledges the potential consequences of fatigue among birth attendants, insisting on adequate staffing and training to maintain high care levels.

Through their efforts, the brand aims to foster honest communication between healthcare providers and expectant mothers, ensuring they understand the potential complications of home births and the essential need for swift access to medical facilities when necessary.