Identibase
@identi.pet
identi is a national database containing the details of microchipped pets and their owners.
Identibase's Company Logos
Identibase's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FFA99B
Mona Lisa
255, 169, 155
8, 100, 80
0, 34, 39, 0
#07A550
Green Haze
7, 165, 80
148, 92, 34
96, 0, 52, 35
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About Identibase
The brand says it has been protecting pets since 1989 and works to reunite families when a pet goes missing. Its service begins with registering a pet’s microchip and linking it to the owner’s contact details, so the pet can be traced back to them. Owners can also choose from protection plans designed to suit different needs and keep their information current through an online dashboard.
For pets already registered elsewhere, identi offers a free microchip lookup to help users identify which database holds the pet’s details. The website provides guidance through its Help Centre and blog, as well as information for pet owners and professionals. Customers can contact the company for assistance, including a dedicated phone number for reporting a lost pet. identi also supports transfers of keepership, helping maintain accurate records when a pet’s ownership changes.
Brand industry
Pets and Animals
Company type
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Year founded
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Company size
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