Unclaimed brand
identi is a national database containing the details of microchipped pets and their owners.
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Hex Code
Color name
RGB
HSL
CMYK
#FFA99B
Mona Lisa
255, 169, 155
8, 100, 80
0, 34, 39, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#8D5007
Rusty Nail
141, 80, 7
33, 91, 29
0, 43, 95, 45
The service says it has been protecting pets since 1989 and supports pet owners across Britain with microchip registration and reunification services.
Owners can link a pet’s microchip number to their contact details, choose from available protection plans and update their information through an online dashboard. Keeping details current helps ensure owners can be contacted if a pet goes missing. If you are unsure which database holds a pet’s records, identi offers a free microchip lookup.
The website also provides lost-and-found information, guidance through its Help Centre and blog, and services for professionals. Owners can transfer keepership, log in to manage their account or contact the team for assistance. Identicare Limited operates the service and is registered in England and Wales. Through its combination of database access, practical tools and support, identi aims to help reunite pets with the families who care for them.
Brand industry
Pets and Animals
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The Identibase name, logos and brand assets are trademarks of Identibase and its affiliates. Brandfetch isn't affiliated with or endorsed by Identibase. Their use is subject to Identibase's brand guidelines.