Ideology

Ideology by The Parents is a brand that strives to give meaning to things, people, and events, ultimately making the world a more meaningful place. They believe in the power of civic and political engagement, as well as meaningful branding in business. The founders, Kristina Převrátil Alexy and Jan Převrátil, made the decision to work independently a decade ago, sacrificing the security of a steady paycheck for personal freedom.

Despite lacking a solid business plan, they used their expertise in sociology and strategy to create a brand that challenges the shallow marketing and advertising industry. Ideology focuses on meaning-making, creating unique expressions of meaning through various mediums like photography, text, video, and events. The founders constantly explore new dimensions within themselves and embrace contradictions and complexities.

They find strength in breaking down barriers and constantly reinventing themselves, like the mythical phoenix. Ideology by The Parents is a brand that values meaningful experiences and seeks to create and share them with their community