The brand treats admissions as a personal journey, combining individual goals, strengths, and experience with practical application strategy. Its support includes one-on-one mentorship, personalized application planning, research into courses and scholarships, guidance on statements of purpose and letters of recommendation, interview preparation, and scholarship and financial aid planning. iDream also helps applicants identify their purpose and present their skills and experience effectively through their portfolios and application materials.

The team works with applicants throughout the process, from exploring suitable programs and shaping their stories to preparing for interviews and managing application requirements. Testimonials describe support for undergraduate and graduate applications, career transitions, and demanding application schedules. iDream reports a success rate of over 90% and cites admissions to institutions including Harvard, Stanford, Sciences Po, and the Royal College of Art