Lazada
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Lazada's Company Logos


Lazada's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FF2617
Scarlet
255, 38, 23
4, 100, 55
0, 85, 91, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#8F0B01
Red Berry
143, 11, 1
4, 99, 28
0, 92, 99, 44
About Lazada
Lazada Group, established in 2012, is the premier eCommerce platform in Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages cutting-edge technology and logistics capabilities to offer an expansive selection of products and services to its customers. With a vision to serve 300 million customers by 2030, Lazada continues to set the pace for a retail revolution.
Key offerings include LazMall, the largest virtual mall in Southeast Asia featuring over 32,000 genuine brands, ensuring 100% product authenticity and fast delivery. Through Lazada Marketplace, retailers gain immediate access to millions of customers, with comprehensive support services including secure payments and marketing analytics. Additionally, Lazadaβs cross-border initiative connects local businesses with international consumers, showcasing an array of products from various global markets. With a commitment to innovation and customer satisfaction, Lazada defines the future of shopping in the region.
Brand industry
E-commerce and Shopping
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