The Institute for Public Opinion Allensbach (IfD Allensbach) is an independent research institute founded in 1947 and recognized as one of Germany’s leading survey research organizations. Its work spans market research, media analysis, social research, current political opinion polling, and expert survey assessments for legal practice. The institute conducts studies for clients and publishes research, reports, and analyses, including regular political polling and commentary on public attitudes.

Its research combines different methods and audiences. Recent work includes a follow-up study on how schools teach news literacy, with additional research on artificial intelligence and surveys of teacher-training students. Another study, commissioned by Lifta GmbH, explores how people aged 55 and over experience aging, drawing on in-depth interviews and a representative face-to-face survey. The institute also shares findings through published studies, short reports, yearbooks, and monthly reports in the Frankfurter Allgemeine Zeitung. Beyond research, IfD Allensbach offers information and documentation services, maintains an archive, and provides opportunities for interviewers to conduct face-to-face or telephone interviews.