It brings together practical botanical information and the cultural meanings associated with floral traditions, including Victorian floriography, when bouquets could convey messages through the choice and arrangement of flowers.

The site’s plant catalogue features more than 50 varieties, organized into collections such as romantic flowers, roses, wild and forest flowers, and rare exotics. Entries introduce plants including white phalaenopsis orchids, peonies, English garden roses, hydrangeas, lavender, ranunculus, anemones, dahlias, and parrot tulips. Visitors can explore details such as botanical names, flowering seasons, symbolic meanings, and care advice.

iFlowers also groups flowers by themes including sincerity, calm, devotion, and anticipation, helping readers connect floral choices with particular sentiments. Its practical guidance covers keeping flowers fresh, from making angled stem cuts and changing vase water daily to avoiding heat and drafts and misting moisture-loving varieties. The almanac offers an accessible resource for learning about flowers and enjoying them at home.