Designed for a broad range of visitors, the activity welcomes beginners and experienced flyers, as well as children and adults, with instructors helping participants feel prepared and supported. Visitors can choose flight sessions and packages, including options for groups, school outings, corporate events, team-building days, birthdays and bachelor or bachelorette celebrations. iFLY also offers gift vouchers, which can be purchased, redeemed or extended, and customers can book flight times online and access photos and videos of their visit.

For an additional thrill, its virtual reality experience uses immersive technology to simulate a parachute jump from an aircraft, with a choice of up to nine scenes and iconic locations. The brand presents flying as an accessible, memorable activity for individuals, families and teams, and states that it maintains safety, training and competition standards in line with the IBA