I Fornelli di Max is the culinary brand of Massimiliano Costa, an Italian social chef who welcomes audiences into his kitchen through lively cooking content inspired by Campanian and Italian traditions. The brand celebrates food as a source of pleasure, storytelling and shared enjoyment, combining recipes with a warm, playful style. Visitors can explore video recipes, cooking tips and stories about Max, his culinary journey and characters. The recipe collection features dishes such as peppers preserved in oil and paccheri with courgette flowers, alongside other ideas for everyday cooking.

I Fornelli di Max also offers a cookbook featuring 65 recipes and Max’s personal story. Its online shop sells food-themed products and branded merchandise, including a Cilento-inspired gift box, aprons, potholders, T-shirts and stickers, with availability varying by item. The website shares news about Max’s television appearances, food events, show cooking and workshops, as well as an email newsletter with recipes, suggestions and updates.