Its offering combines ITSO-certified hardware with Merlin, an agentic AI platform designed to help operators and authorities monitor services, understand performance and make informed improvements. Hardware includes fixed on-bus machines, portable terminals and Tap & Go readers, supporting contactless, cash, smartcard and mobile transactions. The company also provides bus stop displays with real-time arrival information and audio-visual stop announcements.

Merlin brings together live data from devices, vehicle locations and passenger activity. Its capabilities include fleet monitoring, demand forecasting, anomaly detection, fare modelling, operational recommendations and automated compliance reporting. iFusion serves bus and coach operators, local authorities, rail and tram networks, taxi and ride services, and school transport providers. For school journeys, its School Tracker gives parents, schools and operators real-time visibility of student boarding and travel. The company positions its connected hardware and software as a way to streamline operations, support service commitments and improve the passenger experience. iFusion offers live demonstrations configured around customers’ routes, data and operational needs.