The Iga Ueno Tourism Association is dedicated to promoting the rich cultural heritage and natural beauty of Iga City, famously known as the "Ninja City." The association offers a wide array of experiences, including guided tours, local events, and unique attractions like the Iga Ninja Village, where visitors can immerse themselves in the world of ninjas. Travelers can explore historical sites, engaging in activities such as the stamp rally that connects seven historical castles in the region.

Additionally, the association highlights local cuisine, hot springs, and the renowned Iga pottery, recognized as a traditional craft of Japan. Guests can participate in seasonal festivals, including the UNESCO-listed Ueno Tenjin Matsuri, and workshops featuring local herbs and traditional cooking methods. With volunteer guides available to enrich the visitor experience, the Iga Ueno Tourism Association is committed to making every journey memorable while preserving the local culture and community spirit.