Igni

Igni is a marketing agency founded in Mexico City in 2010, specializing in using data to create simple, personalized customer experiences across channels. The agency helps businesses communicate with customers through campaigns that reflect their stories at every interaction, combining strategy, content, automation, and data expertise.

Its services include mapping, designing, and optimizing customer journeys to improve user experiences and conversion rates; developing content structured around the customer’s buying cycle, from first contact through purchase and loyalty; and automating performance, nurturing, welcome, and loyalty campaigns with personalized messaging. Igni also models, analyzes, and integrates data to identify useful insights and turn them into practical marketing actions.

The agency has worked with organizations including 3M, AXA, Trend Micro, Wobi, and the nonprofit Ojos que Sienten, addressing needs such as improving acquisition costs, generating leads, and supporting audience growth. Igni also shares guidance on email marketing, audience management, content automation, and deliverability. Its approach centers on making communication personal and human through thoughtful use of data and automation.