Ignition is a financial advice technology provider focused on helping institutions make advice more accessible and effective. Its platform combines digital tools with human expertise, enabling organisations to extend traditional advisory services and help customers make better financial decisions. The company offers digital advice solutions across investment, retirement and insurance, designed to support greater financial wellbeing.

Ignition’s technology enables personalised advice journeys in three formats: adviser-led, customer self-service and customer-assisted. These flexible journeys help institutions reach more customers while maintaining consistent advice standards. The platform is presented as compliant and secure, with compliance built into its design, and aims to create a stronger user experience and increase the number of people receiving advice.

By bringing together human and automated advice capabilities, Ignition supports financial organisations in scaling how they deliver guidance without reducing the role of advisers. Its offering is intended for partners seeking adaptable ways to deliver advice digitally, with customers able to engage through journeys suited to their needs and level of support.