Igračke Plus

Igračke Plus is a Belgrade toy retailer established in 2017, offering a carefully selected range of toys and gifts for babies and children. The shop focuses mainly on European brands, including Paola Reina, Steiff, Janod and Smart Games, alongside more than 30 other labels. Its products span dolls and dollhouses, play kitchens, plush toys, baby toys and accessories, educational toys, puzzles, board games, children’s books, creative sets, musical instruments, vehicles and outdoor play items. The selection also includes school supplies, children’s clothing and accessories, and gift items such as cards, notebooks and bags.

Customers can shop online or visit the two stores in Belgrade: Mileševska 20 in Vračar and Skenderbegova 11a in Dorćol. Online orders are delivered throughout Serbia, with free delivery on purchases over 4,000 RSD. Orders placed by 1 p.m. are dispatched the same day, and the store offers interest-free payments in six installments with Intesa cards. Its gift guide helps customers choose presents by age.