Ihanaiset is a Finnish online store operated by Maukan Mainiot Oy, offering cheerful products for the home, everyday life and gift-giving. The company carries the Avainlippu mark, highlighting Finnish work and employment, and focuses especially on Moomin merchandise, with more than 2,000 products and new arrivals added regularly.

Its extensive selection includes Moomin mugs and tableware, clothing and accessories, toys, games and puzzles, home textiles, jewellery, bags, backpacks and wallets. Shoppers can find ceramic, glass and enamel mugs, Moomin apparel for adults and children, cushions, blankets, towels and bedding, as well as products from brands such as Arabia, Martinex, Finlayson and Saurum. The store also offers gifts, cosmetics, stationery, posters, décor and products beyond its Moomin range.

Ihanaiset serves collectors and families alike, including customers looking for discontinued Moomin mugs that have been checked and retain their labels. Its free loyalty programme awards points on purchases, which can be exchanged for personal discount codes. The company also welcomes customer suggestions when a desired product is not available.