Iiyama City, located in the northernmost part of Nagano Prefecture, embodies the quintessential beauty of rural Japan, celebrated in traditional songs such as "Furusato" and "Oborozukiyo." Known as the "Little Kyoto of Snow Country," Iiyama offers a captivating blend of cultural heritage and outdoor adventure. Visitors can explore serene temple streets and participate in various seasonal activities, from skiing at the area's renowned ski resorts to trekking along the picturesque Shin'etsu Trail.

Iiyama is also famous for its unique culinary offerings, including the elusive "phantom rice," fresh green asparagus, and traditional delicacies like "Yukiguni no Kabuto" sushi. The region boasts three inviting hot springs, perfect for relaxation after a day of exploration. With attractions spread across six distinct areas—each offering diverse recreational and cultural experiences—Iiyama promises a nostalgic and enriching journey throughout the year, celebrating the changing seasons amid breathtaking natural landscapes. Come and experience the warm hospitality and unforgettable charm of Iiyama.