Ik Ich

Ik & Ich is a baby playmat brand focused on combining child-friendly comfort and safety with designs that suit contemporary homes. Its CUSHY Playmat collection is designed by mums and offers a soft, cushioned place for babies and families to play. The mats are thick, durable and shock-absorbent, with a reversible design: one side features a playful pattern, while the neutral reverse is intended to complement a range of living spaces.

Ik & Ich says its playmats are non-toxic and made to meet European EN71 safety standards. They are also 100% waterproof, making them practical for everyday spills, and can be cleaned with a damp cloth. The collection comes in a selection of colours and sizes, helping families choose an option to suit their home. Alongside its online shop, Ik & Ich shares product information and cleaning and care guidance, and invites customers to share playtime photos on Facebook and Instagram. The brand’s approach brings together a safe, easy-to-maintain play space and a considered home style.