Ikigai

Ikigai Manga Shop is a welcoming store in Geneva, Switzerland, located a short walk from the city’s main train station. Inspired by Japanese landscapes, the shop brings together manga, collectibles, trading card games and Japanese pop culture. It is supported by Fairy Tail creator Hiro Mashima, who designed its original mascots.

The store offers new and second-hand manga, popular and lesser-known series, special orders and a free Abonnemanga service that reserves customers’ chosen titles as they are released. Customers can also sell their used manga. Its merchandise includes plush toys, keychains, figures, exclusive Funko Pop items and collectible statues. The trading card selection features Pokémon, Lorcana, Magic: The Gathering, One Piece, Yu-Gi-Oh! and other games, with regular tournaments, official leagues and tables for casual play.

Other offerings include Warhammer supplies, Gunpla model kits, locally made accessories and gift cards. Ikigai also hosts activities such as Japanese, drawing and go classes, talks and community events, and makes its event space available for hire. Its catalogue supports online ordering and in-store collection.