Il Cervellone is an Italian quiz-game brand that brings the excitement of a television game show to pubs, restaurants, shopping centres, public squares and private events. Its interactive entertainment combines quiz questions, team competition and a wide range of skill and arcade-style games, with players responding using handheld keypads. Participants can form teams, track scores through a virtual card and compete on leaderboards.

The experience goes beyond general-knowledge questions: regular themed contests cover subjects such as superheroes, cartoons, films, television series, video games and music. Games include memory challenges, racing, bingo quizzes, word puzzles and other interactive formats. Il Cervellone also runs a national championship, established in 2015, with a stated prize pool of €20,000.

For birthdays, weddings and other celebrations, the brand offers quiz entertainment tailored to private events. Venues can become Cervellone Points and host regular game nights, while presenters, entertainers and DJs can apply to become exclusive local concessionaires. The website also provides event calendars, team and card management, rankings and information about where to play.