Ilija Stoev is a marketing and search professional whose work explores visibility, positioning, and the enduring lessons of classical strategy. Through his writing, he revisits older books on competition and examines what their ideas can still teach marketers today. His site brings together essays on the marketing canon, background on his experience and credentials, and information about his published book, Why Cybersecurity Marketing Doesn’t Work, as well as forthcoming work.

Stoev also runs Kryston, a search and AI-visibility practice focused on cybersecurity firms. Kryston provides SEO and AI search visibility services for cybersecurity service firms, helping them address how they are found online. The brand connects practical work in search with broader thinking about marketing and competitive positioning. Readers can explore Stoev’s articles, learn about his books, and find links to his professional and social channels through the site. Together, his writing and consulting focus on how businesses can improve visibility and communicate their place in competitive markets, particularly within the cybersecurity sector.