IlluminateCollective

Illuminate Collective is a brand that brings handmade, designer rugs to a global market, prioritizing community impact and empowering talented artisans. Founded by the husband and wife duo Justin and Charli Vorel, the brand upholds the historic integrity of the Moroccan weaving tradition. Working directly with skilled Moroccan weavers, Illuminate Collective combines modern and traditional designs to create beautiful, heirloom rugs.

The brand's approach is rooted in values such as women's empowerment, ethical working environments, responsible supply chains, and the preservation of traditional weaving expressions. With a passion for art, design, and textiles cultivated through years of world travel and work in the antique rug business, Illuminate Collective offers a range of vintage, new, and custom rug designs that reflect a fusion of passion and love. Explore their collection to bring a touch of artistry and craftsmanship into your space