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Hex Code
Color name
RGB
HSL
CMYK
#FA2335
Torch Red
250, 35, 53
355, 96, 56
0, 86, 79, 2
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
I Love Ugly (ILU) is a unique and dynamic brand that offers a curated collection of high-quality, premium men's streetwear and lifestyle products. Established in 2008 as an art project by founder and Creative Director Valentin Ozich, ILU has grown into a globally recognized brand with a strong emphasis on creativity, inspiration, and self-expression. Drawing inspiration from late-night brainstorming sessions and a passion for design, ILU offers a wide range of products including pants, t-shirts, shirts, jackets, knitwear, and accessories.
With a commitment to exclusivity and maintaining a premium brand experience, ILU remains a direct-to-consumer brand through its online and retail stores. The brand's innovative designs and attention to detail have garnered a cult following, with celebrities like A$AP Rocky and Kanye West among its dedicated fans. Furthermore, ILU prides itself on its sustainability initiatives, including the reduction of plastic use, biodegradable packaging, and a focus on natural fibers.
In addition to menswear, ILU is expanding its product range to include womenswear, ensuring that everyone can experience the ILU lifestyle. At ILU, we strive to inspire and empower individuals to become the best version of themselves and influence those around them
Brand industry
Lifestyle
Company type
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Year founded
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Company size
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Men's streetwear
Tailored and relaxed-fit pants
Graphic and box-fit tees
Streetwear activewear
Art and heritage-brand collaborations
How do I download the I Love Ugly logo?
The I Love Ugly logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does I Love Ugly's branding look like?
The I Love Ugly wordmark is a restrained, uppercase sans-serif name treatment, with the ILU initials also used as a compact monogram rather than a separate illustrative emblem. Its visual language pairs fashion-editorial photography and clean product shots with generous white space, quiet black-and-white foundations, and muted garment tones; typography is crisp and understated, with occasional elegant serif headlines adding contrast.
What are I Love Ugly's brand colors?
The I Love Ugly color palette uses the hex codes #FA2335, #FFFFFF and #000000.
The I Love Ugly name, logos and brand assets are trademarks of I Love Ugly and its affiliates. Brandfetch isn't affiliated with or endorsed by I Love Ugly. Their use is subject to I Love Ugly's brand guidelines.
