ИлюмаСтор is a Moscow-based retail store specializing in IQOS ILUMA devices, TEREA sticks and related accessories. The store presents a range of original products, including standard and limited-edition devices, exclusive colours and accessories, with listings at various price points. Its website also features a blog with information, comparisons, reviews and guides related to the products and their use.

Customers can browse the online catalogue, check current promotions and reserve items for purchase. The store states that it offers an official warranty and arranges delivery across Russia, while customer reviews highlight product selection, assistance choosing sticks and responsive service. The business says it has served customers for more than five years and aims to provide a reliable, convenient shopping experience.

The website is an online product showcase rather than a remote retail sales service: it explicitly states that nicotine-containing products and devices are not sold online. Reservations are for purchase at a physical store, and pickup is temporarily unavailable. Store hours are listed as 12:00–20:00 daily.