IMAGINA C

IMAGINA C is an educational and creative brand that uses stories, characters and play to connect children’s imagination with real-world action. Its fantastical planet is home to a diverse cast, including curious Nayaninha, her companion Bilbo and the wise Dona Cora, alongside characters who introduce themes such as sustainability, emotions, health, communication, culture and the environment. The brand’s methodology, developed through more than 20 years of experience, encourages children to reflect, cooperate and take part in positive change. Its themes draw on the United Nations Sustainable Development Goals and Brazil’s National Common Curricular Base.

IMAGINA C works with schools, companies and community partners to create educational programs and purpose-driven campaigns. Its offerings include school programs, customized stories and characters, educational comics and materials, interactive digital displays, collectible toys, themed games and immersive experiences for public and private spaces. Through in-person and online activations, the brand helps partners communicate values, engage audiences and support children’s learning.