Imaginary Futures is a dynamic brand that intertwines art, literature, and critical discourse, primarily focusing on the interplay between technology, society, and culture. Founded by Dr. Richard Barbrook, the brand promotes thought-provoking literature, notably the book "Imaginary Futures," which delves into the tensions between commerce and cooperation in the digital age. This insightful work, published by Pluto Press, is accompanied by a series of influential essays tackling relevant topics such as the Hi-Tech Gift Economy and Cyber-communism.

In addition to literary offerings, Imaginary Futures showcases exclusive artwork by talented artists like Alex Veness, celebrating a retro-fabulous aesthetic that enriches its cultural narrative. The brand serves as a platform for exploring diverse topics, featuring essays and discussions accessible through the Hypermedia Research Centre archive. With a commitment to fostering engaging conversations and providing unique artistic expressions, Imaginary Futures is a hub for those interested in the transformative potentials of technology and community in today's world.