MarketSmart is a brand that specializes in helping fundraisers qualify, prioritize, and cultivate major donors and legacy supporters. By utilizing their tech-enabled donor discovery and automated cultivation tools, fundraisers can build relationships with wealthy and philanthropic-minded prospects more effectively. MarketSmart's Engagement Fundraising software-and-service-duo eliminates the need for cold-calling or spamming donors, instead focusing on donor-centric approaches that encourage meaningful engagement.

With this system, fundraisers can save time while generating highly qualified leads, increasing the likelihood of closing bigger gifts. The results have been remarkable, with organizations and institutions around the world reporting impressive returns on investment. Amy Goldman from the City of Hope saw $60 returned for every $1 invested, while Jonelle Beck from the University of the Pacific praised the system's effectiveness.

MarketSmart's goal is to make fundraisers more efficient and effective, ultimately allowing them to be the fundraisers they always wanted to be