As a cooperative organization, iMasFinance invests in employees by providing complimentary financial wellness training and short-term financial advisory services. They also offer housing solutions, personal loans, purchase cards, and vehicle finance. By becoming a member of iMasFinance, customers can share in the company's profits through the iMasRewards program.

In addition to their focus on personal lending, iMasFinance also offers business-to-business value propositions, such as business insurance, group schemes, and building loyalty and rewards programs for other financial institutions. They are committed to creating shared value and empowering their members to live financially well. With a vision to be the most rewarding workplace financial services provider, iMasFinance strives to provide innovative financial solutions and prioritize teamwork, innovation, trust, and ownership