Imblue

@imblue.ee

We help new and established businesses address various challenges across different stages of their product lifecycle. We bring a combined experience of over 20 years in delivering solutions in the digital space for B2B and B2C companies, spanning the areas of FinTech, SaaS, identity verification, health care and non-profit. We have worked with small and big names such as Pipedrive, Veriff, Wolt, Investly and many more. Our experience has touched on the people side of product, such as mentoring and advising product managers and early-stage founders, as well working hands-on on the product work itself, like building prototypes, interviewing customers or putting together roadmaps. We have done this in various industries such as of mobility, shared economy, human resources and legal. Our solutions are custom and derived from each company unique context and challenges. Our key strength is identifying new information or make sense of existing data to transform your product into outcomes that align with business goals. This could come in the form of training an existing product team or identifying key customer needs, or through straight hands-on prototyping to validate key ideas or test key assumptions. How to work with us? Whether you have a clear deliverable in mind or you are not exactly sure where to start from, having an intro meeting is always a good idea. Let's meet, talk about your goals and challenges, and based on what we gather, we will put a proposal together and come back to reviewing with you. Once we are happy with the action plan, we can formalize our partnership and start working towards your product goals.

imblue.ee

Imblue's Company Logos

Imblue's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#2D9BF0

Picton Blue

45, 155, 240

206, 87, 56

81, 35, 0, 6

#57ABC3

Fountain Blue

87, 171, 195

193, 47, 55

55, 12, 0, 24

#847900

Olive

132, 121, 0

55, 100, 26

0, 8, 100, 48

About Imblue

Imblue is a dedicated software product management consultancy focused on driving product success for businesses through a blend of experimentation, research, mentorship, and training. With over 20 years of combined experience, the team has partnered with organizations across diverse sectors, including FinTech, SaaS, healthcare, and legal. Notable clients include Pipedrive, Veriff, and Wolt, highlighting their deep expertise in both B2B and B2C landscapes.

Led by industry veterans Maria Lasprilla and Kalev Rundu, Imblue emphasizes the importance of clear shared goals and collaborative dynamics in product development. They offer tailored services that help uncover customer needs, validate innovative solutions, and unlock the potential of product teams. Their structured approach involves initial consultations, detailed proposals, and a kick-off phase to align efforts with client objectives. Whether clients have a clear problem to solve or seek guidance to define their challenges, Imblue is committed to equipping them with the tools and strategies needed for sustainable product success.