IMC is a programmatic advertising platform that helps publishers monetize websites and apps while giving advertisers access to global digital inventory. Its unified, real-time auctions bring together more than 60 DSP and SSP channels, alongside Google AdX, Prebid SSPs, Amazon TAM, OpenRTB and direct deals, with the highest bid competing for each impression.

For publishers, IMC offers header bidding and Prebid management, yield optimization, private marketplaces, direct deals and a range of ad formats, including display, outstream video, sticky anchors, interstitials, native and in-page push. A lightweight tag or SDK supports integration with websites and apps, while a dashboard provides live performance analytics and reporting. The platform also offers ad quality filtering, malware screening, brand safety controls and support from named yield managers. Publisher payouts follow NET30/45 terms.

Advertisers can connect through a DSP seat or API and access display, video, native and connected TV inventory, with fraud filtering, brand safety and viewability controls.