IMImobile PLC is a leading provider of cloud communications solutions based in the United Kingdom. Their software and services enable companies to utilize mobile and digital technologies to effectively communicate and engage with their customers. The company has recently been acquired by Cisco, a global technology leader.

IMImobile, like Cisco, recognizes that customer experience plays a crucial role in gaining a competitive advantage in the consumer business landscape. By combining IMImobile's solution functionality with Cisco's All New Webex Contact Center, they will be able to offer a comprehensive Customer Experience as a Service (CXaaS) offer. This will empower organizations to provide delightful customer experiences throughout the entire customer lifecycle, leveraging advanced technologies such as artificial intelligence, experience management, collaboration tools, omnichannel capabilities, and customization.

With this acquisition, Cisco aims to extend journey analytics and customer interaction capabilities, offering a wide range of popular channels including WhatsApp, Google RCS, and Apple Business Chat. The goal is to deliver rich, engaging, and intuitive experiences to customers at every touchpoint on every channel. This acquisition aligns with Cisco's vision of building a technology stack to deliver a comprehensive CXaaS offering, following their previous investments in experience management solutions and natural language understanding capabilities.

Overall, IMImobile's offerings enable enterprises to stay constantly connected to their customers, automate interactions, monitor engagement, and provide tailored experiences through programmable workflows. By joining forces with Cisco, IMImobile aims to revolutionize the customer experience landscape and create a platform for consistently enjoyable customer experiences