Imitation Queen is an online jewellery retailer offering anti-tarnish and fashion imitation jewellery, with a collection described as premium and demifine. Its products include earrings, bracelets and wristwear, rings, chains with pendants, and necklaces. Shoppers can choose from anti-tarnish designs featuring finishes such as 18K gold plating, gold PVD, and silver plating, alongside fast-fashion pieces with decorative details including crystals and beads. The catalogue includes everyday styles and trend-led designs across multiple colours and categories.

Imitation Queen sells directly through its website, where customers can browse products, add items to a wishlist, compare selections, and place orders. The site advertises free shipping across India and provides order tracking, payment information, return and refund details, FAQs, and customer support by WhatsApp and email. Promotions include first-order and minimum-spend discounts, as well as offers for repeat customers and partners who share reviews or social media content. Customers can also use referral codes to invite friends and earn cashback rewards.