Immersion Group is a leading brand in the field of user experience (UX) design. They are dedicated to creating long-lasting, ethical, and sustainable experiences for individuals. The brand acknowledges the challenges that come with the constantly evolving human-race and the changing technological landscape.

However, this is what keeps them motivated to continuously learn and stay on top of industry trends. Recently, Immersion Group appointed Jamie-Lee Schoeman as their Practice Lead: UX. Initially, Jamie-Lee experienced some self-doubt, but with the support of mentors and line managers, she has settled into her role and now thrives in a challenging and curious environment.

Immersion Group values the growth and development of their team members. They have a comprehensive competency model to determine when someone is ready for their next role within UX. They also prioritize feedback from team members and clients to gain a holistic perspective.

The brand believes in fostering an environment where innovation can thrive. They encourage their team members to explore new ideas and approaches while maintaining a high level of quality. Measuring success, Immersion Group evaluates their outcomes in terms of capability and delivery.

They have an in-house UX practice responsible for enabling and teaching UX designers and ensuring quality in projects. The brand also emphasizes cross-functional collaboration, with various roles and disciplines working together to create exceptional user experiences. While Immersion Group has expanded its services to include UI, Content, XD, CX, and Customer Strategy, UX design remains a crucial capability in creating user-obsessed experiences.

The company recognizes the importance of understanding the specific expertise and specialization of UX designers within organizations to deliver the best possible solutions