Supporting TikTok and Instagram, it brings campaign discovery, content submissions, reviews, earnings, and payouts together in one dashboard. Brands can set campaign budgets, CPM rates, minimum views, maximum view caps, bonuses, creative materials, and content briefs, then monitor submissions, performance, budget use, approvals, and payouts. Clippers can browse active campaigns, review requirements and potential earnings, create videos, and submit links with view counts and analytics evidence.

Each submission is tracked through clear statuses, including pending, approved, rejected, revision, and paid, while admin and brand reviews help oversee content before payouts are processed. Creator earnings are calculated according to campaign CPM rules, with bonuses available when a video passes the specified view cap. Approved earnings appear in a wallet, where local payout progress can be monitored.

By making campaign terms and review steps visible, imoclip provides a structured workflow for brands seeking user-generated content and creators looking to earn from campaign videos